Total Unit Tersedia
🏗️
284
dari 420 unit proyek
Absorption Rate
📊
68%
136 unit terjual
Revenue Bulan Ini
💰
Rp 3.8M
↑ +8%
Active Leads
👥
280
↑ +42 minggu ini
Pipeline Value
💎
Rp 124M
48 unit negosiasi
Sales Velocity
⚡
12 hari
Avg time to close
📊
Sales Funnel — Conversion per Stage📊
Unit Type MixResidensial (42%)176 unit
Komersial (35%)147 unit
Mixed-Use (23%)97 unit
⚡
Live Sales FeedREALTIME
🏡
Unit R-204 (3BR/90m²) BOOKED — Tn. Ahmad Fauzi — Rp 890jt — KPR BCA
📱
Lead baru: Ny. Sari (WhatsApp) — 2BR budget Rp 600-700jt — jadwal visit Sabtu
🤖
AI: 48 leads inactive 7+ hari — re-engagement campaign dikirim
🎯
Absorption & Target Gauge68%
Absorption Rate
0%100%
82%
Target Achievement
0%100%
📈
Pipeline Value Trend🤖
AI Agents👥 Lead Scoring AI
280 LEADS · 48 HIGH SCORE
💎 Pricing AI
DYNAMIC PRICING ACTIVE
🏗️ Project Monitor
84.2% PROGRESS · ON-TRACK
Total Leads Aktif
👥
280
↑ +42 minggu ini
Hot Leads (Score >80)
🔥
48
Ready to close
Pipeline Value
💎
Rp 124M
48 unit negosiasi
Avg Sales Cycle
⚡
12 hari
Leads ke closing
📋
Hot Leads — AI Prioritized| Nama | Tipe Unit | Budget | Score AI | Sumber | Site Visit | Tindakan |
|---|---|---|---|---|---|---|
| Ahmad Fauzi | 3BR/90m² Res | Rp 850-950jt | 94 | Referral | ✅ Kemarin | FOLLOW-UP |
| Sari Wulandari | 2BR/65m² Res | Rp 600-700jt | 91 | 📅 Sabtu | KONFIRMASI | |
| PT Maju Bersama | Ruko 4x14m² | Rp 1.2-1.5M | 88 | B2B Outreach | ✅ Rabu | NEGOSIASI |
| Budi Prasetyo | Studio/38m² | Rp 380-420jt | 76 | Website | — | NURTURING |
| Dewi Kusuma | 3BR/95m² Res | Rp 1.1-1.3M | 74 | Property Expo | 📅 Sabtu | KONFIRMASI |
| CV Indah Makmur | Ruko 4x12m² | Rp 900jt-1.1M | 68 | Cold Call | — | PRESENTASI |
📊
Leads by SourceInstagram/Social Media112 leads (40%)
Referral dari Buyer56 leads (20%)
Property Portal (99/Rumah)42 leads (15%)
WhatsApp Inbound28 leads (10%)
Property Expo22 leads (7.8%)
Cold Call / B2B20 leads (7.2%)
🤖
AI Pipeline Insights🔥 48 Hot Leads — Close This Week
48 lead score >80 siap closing. AI rekomendasikan prioritas: Ahmad F (Score 94) dan Sari W (Score 91) — berikan special offer DP 5% + free furnish.
89% close prediction
♻️ Re-engagement 48 Stale Leads
48 leads tidak aktif 7+ hari. AI kirim personalized WA: foto unit terbaru + simulasi KPR. Expected 34% response rate.
Total Unit Proyek
🏗️
420
Full portfolio
Terjual / Booked
✅
136
32.4% absorbed
Tersedia
📭
284
Siap dijual
Reserved / Hold
⏳
12
SPA dalam proses
🏗️
Unit Inventory Matrix| Tower/Klaster | Tipe Unit | Total | Terjual | Booked | Tersedia | Harga Mulai | Absorption |
|---|---|---|---|---|---|---|---|
| Tower A | Studio 38m² | 48 | 38 | 4 | 6 | Rp 480jt | 87.5% |
| Tower A | 1BR 52m² | 60 | 42 | 6 | 12 | Rp 620jt | 80% |
| Tower B | 2BR 65m² | 80 | 48 | 8 | 24 | Rp 780jt | 70% |
| Tower B | 3BR 90m² | 60 | 24 | 4 | 32 | Rp 1.05M | 46.7% |
| Ruko Blok A | 4x12m² | 40 | 18 | 2 | 20 | Rp 950jt | 50% |
| Ruko Blok B | 4x14m² | 32 | 8 | 2 | 22 | Rp 1.2M | 31.3% |
| SOHO Komersial | Mixed 75m² | 48 | 22 | 4 | 22 | Rp 840jt | 54.2% |
Total Agen Aktif
👥
18
Internal + partner
Avg Closing/Agen
🎯
1.3 unit
Bulan ini
Top Agen Revenue
🏆
Rp 640jt
Budi Santoso
🏆
Agen Performance Ranking📋
Scorecard Detail| Agen | Leads Active | Site Visit | Closing | Revenue MTD | Conv.Rate | Score |
|---|---|---|---|---|---|---|
| Budi Santoso | 32 | 18 | 8 | Rp 640jt | 25% | 94 |
| Sari Wulandari | 28 | 14 | 6 | Rp 480jt | 21% | 88 |
| Ahmad Fadillah | 24 | 12 | 5 | Rp 420jt | 20.8% | 82 |
| Dewi Kusuma | 18 | 10 | 5 | Rp 380jt | 27.8% | 80 |
| Eko Prasetyo | 20 | 8 | 4 | Rp 320jt | 20% | 72 |
Harga Jual Avg
💰
Rp 8,500/m²
vs kompetitor Rp 9,200
Market Share Area
📊
22%
#2 di lokasi
Price Premium
📈
8% discount
vs avg market
📊
Competitive Analysis — Harga vs AbsorptionX-axis: Harga/m² (Rp rb) · Y-axis: Absorption Rate (%) · Ukuran bubble: jumlah unit
📋
Competitive Matrix| Proyek | Lokasi | Harga/m² | Absorption | Fasilitas | AI Score |
|---|---|---|---|---|---|
| Proyek Kita | Lokasi A | Rp 8,500 | 68% | Pool+Gym+GS | 92 |
| Kompetitor A | Lokasi A+ | Rp 9,200 | 88% | Lengkap | 88 |
| Kompetitor B | Lokasi A- | Rp 8,800 | 84% | Pool+Gym | 84 |
| Kompetitor C | Lokasi B | Rp 7,800 | 78% | Minimal | 78 |
| Premium D | Lokasi A | Rp 10,200 | 94% | Premium | 94 |
🤖
AI Market Insights💡 Pricing Opportunity
Kita 8.5% di bawah kompetitor B (Rp 8,800) dengan fasilitas setara. AI rekomendasikan naikkan harga Rp 8,800/m² mulai Tower B 3BR — projected absorption tidak turun signifikan.
78% price elasticity accuracy
📍 Location Premium Underpriced
Premium D jual Rp 10,200/m² dengan 94% absorption — market mau bayar lebih mahal. Kita bisa naik 8-12% bertahap.
Revenue MTD
💰
Rp 1.92M
24 unit × avg Rp 800jt
Gross Margin
📊
28%
Target 25% ✅
Receivable (KPR)
📋
Rp 124M
48 unit pipeline
COGS per Unit
⚠️
Rp 576jt
Target Rp 560jt
📊
P&L Bulan IniRevenue (24 unit × Rp 800jt avg)Rp 1,920,000,000
COGS — Land + Construksi (72%)-Rp 1,382,400,000
Gross Profit (28%)Rp 537,600,000
Marketing & Sales (8%)-Rp 153,600,000
Overhead GA (4%)-Rp 76,800,000
NET PROFIT (16%)Rp 307,200,000
💳
Payment Method MixKPR (58%)Rp 1.11M
Cash (24%)Rp 460jt
Installment (18%)Rp 346jt
🤖
AI Revenue Insights📈 Revenue Forecast Bulan Ini
Dengan 48 hot leads di pipeline, AI forecast closing 28-32 unit (+17-33% dari 24 unit). Revenue projection: Rp 2.24-2.56M.
89% close rate accuracy
Lead Conversion Uplift
👥
↑ +34%
AI scoring vs manual
Avg Sales Cycle
⚡
↓ 12 hari
dari 21 hari tanpa AI
Revenue Uplift AI
💰
Rp 280jt/bln
vs tanpa AI scoring
🎯 AI Lead Scoring
280 leads di-score 47 variabel: budget match, behavior on website, engagement level, referral source, timing. Fokus sales ke 48 leads score >80 — conversion rate 3.4x vs non-prioritized leads.
89% conversion prediction
💰 Dynamic Pricing AI
AI monitor 12 kompetitor realtime — adjust harga unit sesuai demand & supply. Unit B 3BR naik Rp 15jt (1.4%) bulan lalu saat kompetitor sold-out — absorption tidak turun.
78% price elasticity model
📱 Marketing Automation
Social media content auto-generate per unit tipe, target segmen, dan lokasi. Instagram Reels menghasilkan 68% dari total leads. AI A/B test copy + visual otomatis.
📊 Pipeline Velocity
AI identifikasi bottleneck: leads macet di "Site Visit" stage 4.2 hari rata-rata. Solusi: auto-schedule follow-up call 24 jam setelah visit → velocity naik 28%.
📊
AI Impact PropertyLead Scoring Accuracy89%
Price Optimization78%
Demand Forecasting84%
Marketing Targeting91%
Pipeline Velocity87%
Lead → Closing (sebelum AI)21 hari · 7.8% rate
Lead → Closing (dengan AI)12 hari · 12.4% rate ↑
Revenue UpliftRp 280jt/bln
ROI AI Platform33.3x